Got leads?

Being descriptive in articles is a hallmark to which any good journalist would aspire. There is a point, however, where written imagery goes a bit too far and falls off the deep end. Editors, grab your red pen.

From the grab bag of really bad leads, there’s a Post Star article on news stands Wednesday, where the reporter somehow melds the imagery of gasoline and ice cream dribbling down someone’s chin. That’s a bit much for any reader to swallow in a first graph, pun intended.

Not to mention, writing about “melt-in-your-mouth” ice cream in an article solely devoted to prize-winning milk is a bit ludicrous, even when discussing Stewart’s Shops recent coup at the state Fair. On a side note, the writer could have made the correlation between good milk and good ice cream, which would have made all the hard-thought-out description a bit more plausible.

But frankly, it’s a bit safer to ditch the ice cream allusion and instead stick with a description of Stewart’s that most people are used to: unsightly brick shops on every street corner of the Capital Region where somewhat dodgy people hang out smoking cigarettes and scratching off lottery tickets.